I am an entrepreneur running an ethnic fashion brand of handmade textile and crafts. My job is to work and cooperate with weavers and artisans across India. I am a saree and handloom enthusiast who aims to bring out the best from each rural handicraft family. I am an artist and designer working with Indian craft and handloom textile, carrying almost 10 years of influential experience. With my design intervention through my brand, my goal is to help artisans scale their beautiful creations to the enthusiastic customers of the urban market. Majority of my experience in design intervention and development, raw material sourcing , quality checking and direct interaction with customers has helped me to be the entrepreneur I am today. My passion in fine arts aided by a degree in graphic design inspires me to give life to new, unique products. 

Along with being a saree enthusiast, I am keenly interested in art and craft, history, culture and travelling. Even though I strictly abide by my principles moral ethics, I am open to learn new things, involving  deep research.

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