The beauty of handmade is in the imperfection. It's all about human touch, love, care and the time involved in it. Hibiscuss is a brand woven around the tapestry of timeless sarees draped in nostalgia. Our brand explores the unique combination of rural artisans and modern fusion style. The main aim of this brand is to help artisans rediscover the value of their creations. Here, we celebrate the beauty of handmade. We explore handcrafted materials, from remote villages of India, such that all forms of materialistic creations reach the urban market.

Each of our products has been made with utmost care, involving the soft touch of wrinkled hands. All of our products are sustainable and eco- friendly, ensuring that no harm was done to our Mother Earth. In Hibiscuss, most of our products are made as per market demand, limiting overproduction of goods and safeguarding the precious nature. We pursue the policy of Zero Waste. All excess fabric waste is put to use to enhance the beauty of our stationery collection, which portrays the modern art and craft forms.

The products are fairly traded from artisans, such that they receive adequate pay for their work. We also empower women through our brand, helping eradicate gender discrimination in the remotest of Indian villages. Our kantha collection comprises the combined efforts of a team of women who are united in their dream of a better tomorrow for their daughters.

‘If it is fashion, make it slow.’ In this world of fast fashion, it is now a necessity to choose our garments wisely to protect our environment. Instead of entertaining one time use of clothes, we should collectively promote repeating of outfits to save the earth from pollution. We choose our materials consciously, and by choosing us, you help extend awareness about Conscious Fashion.